According to IMARC Group's report titled "India Beer Market Report by Product Type (Standard Lager, Premium Lager, Specialty Beer, and Others), Packaging (Glass, PET Bottle, Metal Can, and Others), Production (Macro-Brewery, Micro-Brewery, and Others), Alcoholic Content (High, Low, Alcohol Free), Flavor (Flavored, Unflavored), Distribution Channel (Supermarkets and Hypermarkets, On-Trades, Specialty Stores, Convenience Stores, and Others), and Region 2025-2033", the report offers a comprehensive analysis of the industry, including India beer market growth, share, trends, and regional insights.
How Big is the India Beer Industry ?
The India beer market size was valued at INR 444.6 Billion in 2024 and is projected to grow to INR 802.5 Billion by 2033, with an expected compound annual growth rate (CAGR) of 6.72% from 2025 to 2033.
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India Beer Market Trends:
The India Beer Market is experiencing a distinct shift as consumers increasingly explore diverse beer styles, premium labels, and flavor-driven drinking experiences. One of the strongest trends shaping the sector is the rising popularity of craft beer, with microbreweries and taprooms gaining traction in urban centers by offering freshly brewed ales, lagers, IPAs, wheat beers, and experimental seasonal blends. Moreover, young consumers are showing growing interest in low-alcohol and light beers, reflecting a preference for social drinking without the intensity of traditional high-alcohol beverages. Additionally, flavored beers—featuring fruit infusions, spices, botanicals, and tropical notes—are emerging as a major trend among first-time and casual drinkers seeking smoother profiles.
In addition, premiumization is accelerating, with consumers increasingly choosing imported beers, boutique craft brands, and high-quality packaging that elevates the overall drinking experience. E-commerce and digital ordering platforms in states permitting online alcohol sales are also influencing purchasing behavior by offering greater variety and convenience. Furthermore, sustainability trends—such as recyclable cans, eco-friendly brewing methods, and locally sourced ingredients—are gaining importance as breweries adopt greener practices. Together, these trends reflect a market shifting toward diversity, innovation, and evolving lifestyle preferences among India’s beer-drinking population.
India Beer Market Scope and Growth Analysis:
The India Beer Market continues to grow steadily due to rising disposable incomes, expanded social acceptance of moderate alcohol consumption, and a rapidly urbanizing young demographic. A key growth driver is the expanding presence of microbreweries and brewpub chains, which have transformed beer culture by offering unique and freshly crafted products while creating localized demand for premium brews. Moreover, the tourism and hospitality sectors—encompassing hotels, resorts, pubs, and casual dining restaurants—are playing a major role in boosting beer consumption as social dining and weekend entertainment trends strengthen nationwide. Additionally, rising female participation in beer consumption, supported by more balanced and mild flavor options, is broadening the consumer base.
In addition, government initiatives encouraging FDI in food and beverage manufacturing, along with state-level brewery policy reforms, are expanding production capacity and enabling new product innovation. The growing availability of cold-chain logistics and improved distribution networks is also enhancing beer accessibility across metro cities as well as tier-2 and tier-3 markets. Furthermore, strong marketing campaigns, global brand collaborations, and seasonal festivals are encouraging consumers to experiment with new beer styles. Together, these growth drivers ensure that the India Beer Market remains on a strong upward trajectory—supported by cultural shifts, expanding retail presence, and India’s growing preference for chilled, refreshing beverage options.
By the IMARC Group, the Top Competitive Landscapes Operating in the Industry:
- Anheuser-Bush InBev SA NV
- Arbor Brewing Company India
- B9 Beverages Private Limited
- Carlsberg India Private Limited
- Devans Modern Breweries Ltd.
- Gateway Brewing Company
- SOM Distilleries And Breweries Limited
- Sona Beverages Private Limited
- United Breweries Limited (Heineken N.V.)
- White Rhino Brewing Co.
Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/india-beer-market
India Beer Market Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest India beer market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.
Product Type Insights:
- Standard Lager
- Premium Lager
- Specialty Beer
- Others
Packaging Insights:
- Glass
- PET Bottle
- Metal Can
- Others
Production Insights:
- Macro-Brewery
- Micro-Brewery
- Others
Alcoholic Content Insights:
- High
- Low
- Alcohol Free
Flavor Insights:
- Flavored
- Unflavored
Distribution Channel Insights:
- Supermarkets and Hypermarkets
- On-Trades
- Specialty Stores
- Convenience Stores
- Others
Regional Analysis:
- North India
- West and Central India
- South India
- East India
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Other Key Points Covered in the Report:
- COVID-19 Impact on the Market
- Porter's Five Forces Analysis
- Strategic Recommendations
- Market Dynamics
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
- Top Winning Strategies
- Recent Industry News
- Key Technological Trends & Development
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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